If 2020 has taught us something, it is that anything can happen and fast. It will come as no surprise that it’s been a challenging fundraising year across the nonprofit and charitable sector. Whether pivoting quickly to raise funds
in the face of adversity, or shifting approach in a new digital online environment due to social distancing, organizations had to diversify their strategy quickly in order to keep up with constant change.
Since 2012, Giving Tuesday, held annually the Tuesday after U.S. Thanksgiving, has emerged has the biggest global giving movement of the year. Today, it inspires hundreds of millions of people to give, collaborate, and celebrate generosity. There are several reasons why SBC urges Black organizations to start a Giving Tuesday
campaign.